How We 10x’ed B2B Leads In Just 2 Years - All From SEO
Like many tech startups, ToolSense wanted to scale with limited resources. Experiments with ads on LinkedIn or Google did not bring the hoped-for breakthrough. The sales team was successful at outbound, but the process was time-consuming and difficult to scale. Building a full marketing team did not fit with the capital-efficient growth strategy.
“The team is fully committed, highly motivated, and does great work. They independently bring very good ideas, and also takes care of high-quality implementation. I can fully recommend working with them!”
Alexander Manafi
CEO, ToolSense
organic leads
monthly organic traffic
global keyword rankings
pages created
Executive Summary
Sales insights as the basis of the content strategy
Premium content instead of classic SEO content
Useful lead magnets instead of 3-page-whitepapers
Global visibility overtaking better-funded competitors
Content & SEO established as a growth channel
About the case
ToolSense transforms the backbone of the economy
The three founders Benjamin, Rostyslav, and Alexander studied technical computer science together in Vienna when they were asked in June 2017 by a mutual friend from the construction industry if they could develop a solution for managing his fleet.
Existing products had focused either exclusively on software or purely on IoT (networking of equipment). This lost the opportunity to automate workflows.
The problem
0 Organic Inbound Pipeline
No inbound pipeline from Organic Search
So far grown mostly from outbound (cold email)
Some content live on the website but almost no traffic
No internal resources to really push content & SEO forward
Strong bias toward a sustainable capital-efficient channel
Our approach
Modern B2B Content & SEO
Keyword research with clear ICP focus
Content creation based on maximum product-content-fit
Seamless blending of SEO, case studies, and the product
Optimized content design for strong conversion rates
Actually valuable lead magnets like Google Sheets templates
The results
ToolSense Became the Global Category Leader While the Inbound Lead Pipeline 10x’ed
Approx. 20,000 Rankings Globally
The systematic building of thematic authority is reflected in around 20,000 rankings worldwide. This broad presence in search results makes ToolSense the central point of contact for all questions about asset management and maintenance. The global visibility also supports international expansion.
Clearly Winning Against Better Funded Competitors
When starting to double-down on SEO, ToolSense faced strong competition from players like MaintainX ($100m+ in funding) or Limble ($90m+ in funding). Yet, we still managed to overtake both of them in terms of organic traffic.
Top Rankings for Hundreds of Money Keywords
The consistent focus on high-quality content pays off: ToolSense today achieves top rankings for the most important commercial keywords in asset management. Particularly valuable are the positions for search intentions with high purchase readiness. The organic rankings generate qualitatively high-value leads that already want to solve concrete challenges.
Radyant is not your ordinary agency
Compare us with the “classic agency” with which you may have already had bad experiences. Spoiler: We are proud to be different.
Exclusive focus on SEA & SEO
Specialized in startups & scaleups
Proprietary tools & workflows
Results-driven approach
In-house content & landing page creation
Agile collaboration methods
Commitment to long-term relationships
Experience with EU & US markets
Proactive communication at all times
Live KPI tracking dashboards
Daily Slack engagement
Transparent pricing with no hidden fees
This will be more valuable than most paid audits
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Niklas Buschner
CEO @ Radyant
We have already supported 50+ startups & scaleups with our expertise
Erfolgsgeschichten, die wir bereits begleitet haben
Wir arbeiten seit 2022 sehr erfolgreich mit Niklas und dem Team zusammen. Absolute Experten im Bereich Marketing. Ich kann Radyant zu 100 % weiterempfehlen. Ein Glücksgriff für unsere Firma!
Maximilian Schroeren
Co-Founder @ Enter
Ich bin extrem begeistert von der Zusammenarbeit mit Radyant. Sie managen unsere Google Ads und SEO super hands-on, inklusive Ad-Steuerung, Funnel & Landing Page Konzeption & Tracking für alle Marketing Kanäle (inkl. Offline-Conversions).
Erika Preschel
Marketing Director @ Vamo
Das Team ist voll bei der Sache, hochmotiviert und leistet großartige Arbeit, bringt eigenständig sehr gute Ideen und kümmert sich auch um die qualitativ hochwertige Umsetzung. Eine Zusammenarbeit kann ich mit bestem Gewissen empfehlen.
Alexander Manafi
CEO @ Mineko
Ich war anfangs skeptisch, warum wir SEA/SEO (bei Enter) nicht inhouse machen. Die Zusammenarbeit hat mich aber komplett überzeugt: Ihr seid schnell, effizient und liefert Inputs, die wir intern nicht hätten generieren können.
Stefan Petzinger
Marketing Consultant
Eine sehr gute & professionelle Zusammenarbeit, die immer auf Augenhöhe stattfindet. Wer seinem Unternehmen einen SEO & SEA Kick geben möchte ist bei Radyant zu 100% perfekt aufgehoben. Wir arbeiten mittlerweile seit fast einem Jahr mit Niklas & seinem Team zusammen und sind von den Ergebnissen begeistert!
Kjell Klingenberg
Chief Officer @ Peers
They always come to a meeting prepared and with countless ideas to level up your marketing strategy. Great and responsive team ready to tackle challenges together.
Carly Ostasiewski
Chief Officer @ ToolSense
